LMND is a Sydney-based womenswear brand founded by designer Ana Escobar, blending Australian ease with Colombian vibrancy.
LMND entered the market with momentum, a recognisable product, and strong brand appeal.
But by the time we partnered with the brand, performance was trending in the wrong direction.
Sales had slowed, growth had stalled, and the online channel was no longer supporting the business the way it needed to.
The challenge was not product or positioning. It was conversion and confidence.
The brief was to reverse the downward trend quickly, restore momentum, and rebuild a sales engine that could support sustainable growth.
Our attention was placed on LMND’s strongest commercial assets, hero sets, core shirts, and repeatable wardrobe staples; positioning them as easy, everyday solutions rather than unreachable fashion moments.
Messaging leaned into simplicity, versatility, and colour as a form of confidence, reinforcing the brand’s core appeal to consumers.
The online experience was refined to reduce friction and support faster decision-making, while creatives and ad strategy worked together to re-engage existing audiences and attract new customers with intent.
The goal was simple. Make it easier to buy, and easier to come back.
The turnaround was fast. Within just three months, LMND shifted from declining performance to positive growth, increasing sales by over 70%.
Momentum returned, confidence was restored, and the online channel once again became a reliable driver of revenue. A brand was now back on an upward trajectory.
