Oli is a Perth-based clothing label rooted in drawing, screen printing, and a desire to make things properly, and with soul.
Oli was already established. With a loyal customer base, a strong physical presence, and a clear creative identity, the brand had proven longevity.
But growth was largely tied to location and organic demand. Online performance had not yet caught up with the scale of the brand itself.
The opportunity was for expansion. Take a respected local label and turn it into a national growth brand, without compromising the handmade process or the authenticity that defined Oli from the beginning.
The strategy focused on amplification, not reinvention.
Oli’s strength has always been its process: hand-drawn designs, local printing, and genuine involvement from the founders. That story became the centrepiece.
Creatives highlighted the making, the people, and the imperfections that make the brand real.
Online channels were structured to support increased demand while reinforcing credibility. Iconic products led the conversation, supported by consistent storytelling that positioned Oli as a brand built to last, not trend-chase.
Growth was driven by clarity, consistency, and scale, while keeping production firmly in-house.
With Norko’s strategy, Oli scaled by over 650%.
What began as a local label expanded into a nationally recognised brand with significantly increased online demand and a growing customer base.
The business moved into a new phase of immense growth, supported by systems that matched its ambition, without losing its hands-on roots.
