Kate & Kole is a Newcastle-based bespoke jewellery brand founded in 2015. Sustainable by design, obsessive about quality craftsmanship, and known for refined, modern jewellery, the brand quickly established itself as a premium name in the Australian jewellery market.
At the time of initial contact, Kate and Kole had already been in business for a period of five years. Despite having a solid foundation, they were eager to expand their operations and grow their enterprise. Despite having a substantial social media presence, an impressive website, and engaging content, their efforts were not translating into significant online revenue.
Having a great business and product alone does not guarantee success, as visibility and exposure are equally critical factors that require attention. It became apparent to us that Kate and Kole fundamentally were a stong businesses but were drastically underexposed.
We begin by analysing and identifying our target market to ensure our strategy is tailored to their needs and preferences. We then identify our key selling products and develop creative strategies across both still imagery and video to effectively communicate our brand and drive engagement.
Finally, we establish a specialised approach for high-end engagement ring customers, designed to meet their expectations and deliver an exceptional experience.
Our partnership with Kate and Kole was a major success, resulting in remarkable growth for the business. In just five months, we were able to transform their small studio with only two employees into a seven-figure business.
The results of our efforts were staggering, as we were able to increase Kate and Kole's revenue by over 3,000%. Moreover, we accomplished the seemingly impossible task of establishing audiences for the sale of high-end engagement rings worth $20,000 or more. Overall, our partnership was a resounding success that exceeded all expectations.
