UMI Resort is a luxury retreat set to open in Uluwatu, Bali in May 2026. Blending refined architecture with Japanese-inspired design, UMI offers spacious, thoughtfully curated suites surrounded by beaches, gardens, and tranquil infinity pools.
Meta Ads
Google Ads
Klaviyo
Pinterest Ads
TikTok Ads
Branding
At the time of engagement, UMI existed as a concept, not yet a completed physical space. Selling a resort that does not yet exist is a different challenge.
The category demands trust, aspiration, and credibility, yet the product was still in development.
The objective was clear. Build authority from scratch, generate demand before doors open, and convert interest into early-stage commitment.
We focused on building trust before asking for commitment.
With no physical resort to show, architectural renders and design details became the proof. The founder’s vision was positioned clearly, establishing authority and long-term intent from day one.
Instead of pushing bookings, we built belief. The build journey was documented consistently, giving audiences visibility into progress and reinforcing legitimacy. Paid media targeted high-intent luxury travellers and investors, guiding them from discovery to enquiry through structured, staged messaging.
In a market built on perception, trust drove conversion.
UMI successfully entered the luxury market before construction was complete.
Interest translated into qualified enquiries, early commitments, and a growing audience invested in the brand’s journey. A resort once conceptual, now positioned as a credible, anticipated destination.
