Chasing Sundays was born from admitted frustration. Founder and head designer Bev, a mother of three, couldn’t find a stylish, lightweight, quick-dry towel that actually worked for busy beach days. So she made one.
Meta Ads
Klaviyo
TikTok Ads
Chasing Sundays was entirely founder-led – designing, testing, marketing, packing, and managing the business. Demand was growing, but so was pressure. The brand had potential, yet the structure behind it was stretched thin.
The challenge was scale without burnout. Increase revenue, strengthen the online engine, and build momentum, all while protecting the heart of the brand and the authenticity customers connected with.
The strategy centred hero products leading the conversation, positioned as practical solutions for real family life rather than generic lifestyle accessories.
Messaging leaned into lived experience, reliability, and the ease the products brought to busy households.
Systems were introduced to support growth, freeing the founder from day-to-day pressure while strengthening marketing consistency and performance. Creative, channel strategy, and conversion improvements worked together to build steady, scalable demand.
In just three months, Chasing Sundays scaled by 70%.
Revenue increased quickly, pressure eased, and the brand moved from stretched and reactive to structured and growing. What was once a one-woman operation found momentum and stability within the popular market.
